We've also checked out user ratings and reviews to see what kind of praises and complaints are common. We've evaluated HubSpot and Salesforce according to several key criteria: ease of use, features, price, quality of integrations, customer support, reporting, platform migration, and what type of business it's ideal for. So what are the quantitative and qualitative differences between the two platforms? HubSpot Vs Salesforce: What is the Difference? The platform also includes a Marketing Cloud module, which helps with everything from community engagement, marketing intelligence, customer sentiment, and more. Salesforce CRM automates many tedious tasks and decision-making processes out of the workday. Operations planning will benefit from centralized contact and sales information and having a “single source of truth” for data.
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Advanced automation provides for a dramatic drop in the need for manual data entry, and takes the tedious low-stakes decision making out of the everyday.
Sales managers and sales teams will be able to construct sophisticated tasks management systems. The vendor offers deep, well-developed tools for sales processes and team collaboration, as well as many third-party integrations. The biggest planet in the CRM solar system with a 19%+ market share, Salesforce is a pioneer in CRM and other workplace SaaS services spanning analytics, customer service, marketing automation, and app development. The platform works with G Suite and Microsoft Office and has tons of Zapier integrations with apps like Slack, Facebook Lead Ads, and Google Sheets. To get more out of this primary operational functionality, you can buy one of HubSpot’s add-on plans for marketing (Marketing Hub), sales (Sales Hub), service (Service Hub), or comprehensive growth (Growth Suite), which add a wealth of features including reporting, AI, and advanced automation. Track leads and assign them to sales reps, centralize your record of customer interactions across various channels like email, social media, chat, website, and more.
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The vendor offers a free CRM that handles the basics of the sales process and inbound marketing, including lead management and cross-channel tracking of customer interactions. They're also well known as pioneers in the field of inbound marketing. HubSpot is a major name in CRM solutions. Which of the two platforms is better suited for your business? Read on to learn about HubSpot and Salesforce product features, and to find out the differences between the two. But there are marked differences between HubSpot and Salesforce in terms of data analytics, customization, and pricing. You're seeking features like automation and workflow management tools, geared to make your sales team more effective with fewer resources.īoth platforms handle this list of functions very well. You want a platform for managing the entire sales cycle, marketing and service.
If you're looking at HubSpot and Salesforce, chances are good you're seeking an all-in-one CRM. HubSpot ranks very highly for usage among small businesses (neck-and-neck with Zoho for the top 2 and 3 spots), while Salesforce has the largest usage rate in the CRM market overall. HubSpot and Salesforce are two of the biggest ones.įounded in 20, respectively, they've both been around the block. In the game of CRM Software, there are many names.